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The future of the digital marketing industry is the sales funnel.  While it may sound odd at first, this particular core concept can take a business from virtually non-existent and nameless to a business that would be worth millions.  How can this process help sales reps convert cold prospects into hot leads? What is it, to be exact and why... (More)

The process every company has is customer acquisition, conversion, retention, and repeat. Among those three, there are two main strategies that every business needs to focus on to get new customers (customer acquisition) and the strategy of keeping your existing customers happy and coming back (customer retention). The methods, strategies, and programs that companies use for these two concepts are... (More)

While talking about increasing conversion rates, boosting sales, and other marketing campaigns, the obvious main goal is to attract potential clients to expand the customer base.  However, there’s a fact that every brand knows very well that the profit doesn’t only come from new customers. Their shopping behaviors are still yet unknown to the business owners or marketers. The more... (More)

Whether your business is an offline-based one or the opposite, paying attention to customer reviews will help build up your brand. Products or services are based on customers’ needs. Improving customer experience is an everyday effort. To make that work, listening to what your customers have to say about your brand is obvious. This article is to introduce to you... (More)

Gone are the ages that artificial intelligence (AI) was a far-fetched daydream of tech admirers. Improvements in voice technology are creating new opportunities in online retail. Today, voice commerce is hotter than ever. They aren’t recent innovations, however, the adoption of voice commerce is still relatively new. But the question for many eCommerce businesses remains: is it the future of... (More)

The race in obtaining brand awareness has never been this competitive ever before with marketing strategies changing and improving every day. Unlike other complex strategies that could cost you so much to execute, yet still have many risks and cannot promise a result in return, user-generated content is like a saving point in terms of finance and human resources that... (More)

There is a lot to handles when setting out for subscription business: subscription package, define your price and targeted customers, etc. The list keeps ongoing.  The thing keeps you scratching your head the most is probably how to build an effective subscription and recurring payment system. If you are swamped with hundreds of subscription extensions for your Magento platform and... (More)

The subscription economy is emerging to transform how businesses operate, particularly for online selling and SaaS companies. It taps on the basis of creating a business that is automated, time-efficient, and lays a foundation for a long-lasting relationship between owners and buyers. Needless to say, the recurring payment system is at the core of the subscription business.  If you are... (More)

For years, live video and retail were two separate fields. However, thanks to the growth of live streaming, both customers and business owners are using technology as a new means of communication and interaction. As online business becomes increasingly focused on technology to create immersive experiences for customers, e-commerce websites should consider the ways they can utilize the streaming of... (More)

To keep customers come and stay, you have to be efficient from the time they buy a product till the time they make a payment and even after-sales services.  Payment plays an important part in the flow. Why? Because once customers make a decision to buy, they want to complete the payment process as quickly as possible to start using... (More)